Dawn Homa, Brighton, Colorado, Signarama franchise owner, is one of five nationwide winners of the Women in Signs Award hosted by Signs of the Times magazine. Homa was chosen from a highly competitive field, which brought 150 nominees submitted by companies across the U.S. and Canada. For this year's award, the magazine's editors called for nominees who "spurred innovation, fueled business growth or otherwise made a significant, positive impact" within their organization. Homa clearly met those standards, with a novel marketing strategy leading to 30 percent growth in each of the last three years. Homa grew and diversified her store's client base, expanded its product line, and sought continuing education to learn more about social media strategies, which she utilized in expanding and boosting Signarama Brighton's digital footprint. Homa implemented new processes and invested in technology to increase efficiencies and profitability, adding automation and digital tools like Google Maps and Zoom to improve customer processes.
